Time Inc. Gets Serious About ASME Guidelines

A couple weeks after Real Simple ran an ad that may run afoul of the American Society of Magazine Editors guidelines, copies of the guidelines were distributed among Time Inc. publishers, suggesting to some insiders that the parent company is seeking to avoid a repeat performance.
 
Real Simple ran a Walmart ad in its April issue that resembled an editorial decorating section immediately preceding it. The ad headline “Decorating with Walmart” plays off the editorial section’s headline, “Decorating with Yellow.”
 
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