Performance Marketing

Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

It's the latest in a string of digital deals

By Lauren Johnson

January 23, 2017

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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