TikTok’s Katie Puris Says There’s Too Much Focus on Tactical in Digital Ads Sector

Short-term goals make some work less profound, managing director said at Brandweek

Katie Puris
TikTok's Katie Puris reminds marketers, 'You don’t need to be perfect on TikTok.' Adweek

When it comes to digital advertising, there has been too much focus on the container and not enough on the content, TikTok managing director and global head of business marketing Katie Puris said during a Brandweek session Wednesday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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