As the 2020 U.S. presidential election draws closer, the frequency of political ads will likely ramp up on all platforms, including social networks, but don’t expect to see any on video-creation application TikTok.
Vice president of global business solutions Blake Chandlee said in a blog post that paid political ads will not be allowed on TikTok.
Chandlee discussed the process of introducing ads to TikTok, saying that brands use the app for native ad formats such as sponsored hashtag challenges that promote user participation and engagement and in-feed ads in the short-form style of user-generated TikTok videos.
He wrote, “The decision to allow paid ads into the community experience is one we treat carefully.
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