TikTok Users Did the #GuacDance for Chipotle’s National Avocado Day Promotion

It was the video-creation app’s highest-performing branded challenge in the U.S.

Chipotle said it served the most guacamole on a single day in its history Serezniy/iStock

Green was red-hot on video-creation application TikTok during National Avocado Day Wednesday, as fast casual Mexican restaurant chain Chipotle said its #GuacDance challenge became the app’s highest-performing branded challenge to run in the U.S.

#GuacDance was inspired by Dr. Jean’s viral guac song.


According to Chipotle, TikTok saw 250,000 video submissions that included the #GuacDance hashtag, and there were some 430 million video starts during the promotion’s six-day run.

Chipotle said it served the most guacamole on a single day in its history, scooping out more than 802,000 sides of guac and using about 420,000 pounds of avocados. The company added that it used 7,500 more cases of avocados Wednesday than the average day, or about 187,500 additional pounds.


Chris Brandt, the chain’s chief marketing officer, said in a release, “We were blown away by the passion people have for our guac and the enthusiasm for National Avocado Day. The overwhelmingly positive responses, as seen in both our digital orders and the 430 million #GuacDance TikTok videos, confirm our fans’ real appreciation for Chipotle’s handmade guac.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.