TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

It announced new ways marketers can use the platform

three cellphone screenshots: left is a odg on a bed, middle is a man in front of a mirror bent over, right is a woman standing with her arms raised
TikTok presented at NewFronts for the first time Thursday. TikTok

Ahead of TikTok’s presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.