Despite all of the regulatory challenges being thrown at TikTok in the U.S., it has been full-steam ahead on the partnerships front, and the latest one struck by the video-creation platform is with music-distribution platform UnitedMasters.
Under the terms of the deal, UnitedMasters will become the first music-distribution company to be integrated into the TikTok application, and TikTok users will be able to distribute music from UnitedMasters to other streaming platforms.
Music from TikTok creators who join UnitedMasters can be added to TikTok’s commercial music library, with the permission of the creators, and businesses can then tap into those tracks and sounds for use in their content.
TikTok and UnitedMasters will also team up to promote key artists on the TikTok platform.
TikTok
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