TikTok recently began running ad campaigns across Google targeting people curious about Facebook’s advertising and influencer business.
Using the mar-tech intelligence tool Similarweb, Adweek found five separate campaigns running across the search engine targeting users searching terms like “Facebook ad network” or “Facebook influencer ads.” When looking up those terms, marketers interested in Facebook’s platform might see an ad for TikTok’s platform at the top or bottom of the search results and take a chance on that instead.
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