TikTok Is Recruiting College Students to Entice New Users

Social media site hired ‘campus talent ambassadors’ during spring semester

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Facebook was borne out of college dorm rooms. TikTok is trying to get into them.

The mobile app on which users can create, share and view short videos is hiring college students to serve as “campus talent ambassadors” to help attract new users during the spring semester on more than a dozen U.S. college campuses.

At schools like Illinois State University, Florida Atlantic University and the University of South Florida, campus talent ambassadors are working to build the company’s brand and bolster its user base.

A major part of the job, based on public videos and LinkedIn pages shared by several of the college students TikTok hired as ambassadors, is incentivizing students to download TikTok on their phones and use the app to upload content.



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