TikTok is teaming up with XO, Republic Records and Wave on The Weeknd Experience, a virtual experience tied to the After Hours album from rhythm-and-blues star The Weeknd.
Wave, which creates interactive virtual entertainment experiences, created the XR (augmented, virtual, and mixed reality technologies) experience for TikTok, which said in a blog post that viewers will “be captivated and suspended in space while The Weeknd invites you into the awesome madness of his world, as seen through his own eyes.”
The Weeknd Experience will also include hashtag challenges and other creative effects.
It takes place Friday, Aug.
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