TikTok Establishes $200M Fund to Back Creators in the U.S.

Those 18 and older meeting a baseline follower count can begin applying in August

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

TikTok revealed a $200 million TikTok Creator Fund aimed at supporting creators in the U.S. who are seeking to turn their content into a way to make a living.

The video-creation platform said the goal of the fund is to enable those creators to realize additional earnings from the care and dedication they have put into their craft.

U.S. creators can begin applying in August, and they must be 18 or older, meet a baseline for followers and post content in line with the platform’s community guidelines.

TikTok said the new fund joins other monetary opportunities for creators on its platform, including: Its $50 million Creative Learning Fund, which introduces emerging teachers to TikTok and has benefited over 1,000 creators in the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in