Threat of TikTok Ban Shows the Need for Ownership Urgency for Personal Brands

Why you should own your digital real estate

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Since the onset of the Covid-19 crisis, social media audiences have increased significantly. And in this age of fake news and distrust, personal brands are becoming the go-to sources for information. In fact, according to the 2020 Edelman Trust Barometer, Americans rated “people like themselves” as the most credible sources.

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