Threat of TikTok Ban Shows the Need for Ownership Urgency for Personal Brands

Why you should own your digital real estate

TikTok and Vine logos
No matter how big a personal brand becomes, there’s always a risk in relying on third-party platforms. Getty Images, Vine

Since the onset of the Covid-19 crisis, social media audiences have increased significantly. And in this age of fake news and distrust, personal brands are becoming the go-to sources for information. In fact, according to the 2020 Edelman Trust Barometer, Americans rated “people like themselves” as the most credible sources.

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Sandeep Ramchandani is CEO of Radix.