Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Since the onset of the Covid-19 crisis, social media audiences have increased significantly. And in this age of fake news and distrust, personal brands are becoming the go-to sources for information. In fact, according to the 2020 Edelman Trust Barometer, Americans rated “people like themselves” as the most credible sources.