TikTok and Conservation International Dove Into the #SaveOurOceans Challenge

The app will donate $2 for every video uploaded with the hashtag, up to $100,000

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Video-creation application TikTok teamed up with nonprofit Conservation International on the #SaveOurOceans challenge, aimed at addressing marine plastic pollution and protecting oceans, marine ecosystems and the people whose lives and livelihoods depend on them.

Through Sept. 9, TikTok users can add an ocean effect to their videos that lets them virtually clean plastic out of the ocean.

TikTok will donate $2 to Conservation International for every video uploaded with the #SaveOurOceans hashtag, up to $100,000, to help save 3,000 square kilometers of ocean.

Users in the U.S.,

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