Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video

This just makes way too much sense

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Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform.

The first video, which went live this morning, features the iconic orange bottle of liquid detergent at a senior prom, bloodily spoofing the upcoming remake of the movie "Carrie." The tagline: "Stains better be scared."

The Procter & Gamble brand said in a statement that it will run six more Vine videos before Oct.

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