Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out


Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using creative from its onslaught of Halloween-themed Vine spots in digital out-of-home ads in 11 markets; they run through Oct. 31.

The campaign is the first of its kind in terms of combining outdoor with the six-second videos, building on the groundbreaking Dunkin’ Donuts TV-Vine initiative that debuted last month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in