Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using creative from its onslaught of Halloween-themed Vine spots in digital out-of-home ads in 11 markets; they run through Oct. 31.