Welcome to the Wild West of Influencer Marketing

The reality is that influencer marketing is not a quick fix. There are lots of challenges in creating effective campaigns and lots of variables to think about.

Influencer marketing is a topic that is brought up at most meetings these days, and while it has been the core principle of a public-relations approach (third-party endorsement) it is fast becoming a channel of choice for many agencies, regardless of the sector in which they operate.