Three Wishes Cereal Tracked Down the Willy Wonka Cast to Test Its New Cocoa Flavor

Actors from the 1977 film approved of the chocolatey breakfast


Debuting a new product comes with a slew of complications—even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative.

When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey—the brand’s fourth flavor after honey, cinnamon and unsweetened—the first thing that popped into his mind was Willy Wonka.

Wishingrad, the host of Adweek’s

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