Threads From Instagram Is Facebook’s Latest Volley Against Snapchat

The standalone app connects users with their Close Friends lists

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A “camera-first messaging application that helps you stay connected to your close friends” may seem to describe Snapchat, but instead, it is how Facebook described its latest shot across Snapchat’s bow, new messaging app Threads From Instagram, which will begin rolling out globally Thursday for iOS and Android. David Cohen is editor of Adweek's Social Pro Daily.