Those Multitasking, Smartphone, Connected TV-loving Moms

Study shows moms are among the earliest and most dedicated media consumers

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Capping off what has been a tumultuous week in the media for motherhood, a new study looks to dismantle any preconceived notions of "the Luddite mom."

Working with Nielsen, BabyCenter released a study on Thursday (April 19) boasting data indicating that mothers are spending an eye-opening amount of their daily time with media and among the earliest adopters of new technology platforms.

The study, comprised of in-home interviews with over 2,500 surveyed mothers, shows an increased rate of smartphone adoption with 65 percent of moms navigating their busy lives on the mobile Web.



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