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Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that’s releasing a new product today.
Care/of, which was founded in 2016, is a monthly subscription box of vitamins and supplements. The company is releasing its second major product line, flavored powder packets called Quick Sticks that are designed to target short-term needs like extra energy or immunity.