People have grown accustomed to websites tracking their every move. Because everyone is carrying a smartphone nowadays, similar, navigation-styled data is being gathered in retail shops.
As the latest example, Blis and Unacast are teaming up to to give advertisers better mobile targeting capabilities toward consumers—with beacons technology—as they shop the aisles of stores like Target, CVS, Walgreens and Duane Reade. Such marketers will also get improved post-campaign insights when it comes to sales attribution, according to the pair of location data players.
Blis,
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