This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

GameDay’s mobile retargeting strategy drives online conversions

Opinion has been split on how Covid-19 is impacting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales.