This Retailer Is Betting Big on Made-to-Order Brands, and It’s Opening 15 Stores Dedicated to It

Consortium currently has a pop-up in NYC

Consortium is on a 12-city pop-up tour. Photography: Anna Lagrone

In an era when fast fashion is constantly bemoaned and traditional retailers like Sears continue to struggle, Consortium is stepping in to offer consumers a different option.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.