This Retailer Is Betting Big on Made-to-Order Brands, and It's Opening 15 Stores Dedicated to It

Consortium currently has a pop-up in NYC


In an era when fast fashion is constantly bemoaned and traditional retailers like Sears continue to struggle, Consortium is stepping in to offer consumers a different option.

Enter made-to-order brands that give customers mostly what they want through customization. It’s not completely bespoke nor is it fast fashion; it’s in the middle ground between these two, where a selection of items can be customized like a shoe from Awl & Sundry or perfume from Olfactory. The two brands are part of Consortium’s New York pop-up shop, a retail store completely dedicated to custom fashion and beauty brands.

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