This Report Shows Just How Effective Influencer Marketing Can Be for Brands

Campaigns drive foot traffic and actual sales

Collective Bias went beyond the typical analysis of how influencer marketing affects real purchase decisions. Getty Images

As more brands jump into an influencer marketing industry that reached about $570 million on Instagram alone in 2016, according to eMarketer, new studies are measuring how effective (or ineffective) such campaigns can be.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.