This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of Storytelling

It starts this weekend in Manhattan

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Some of the most compelling new story formats like virtual reality and immersive theater aren’t always the most easily accessible. They’re expensive, they require a lot of space, or they’re complicated to set up. But a new pop-up “story arcade” in New York is making a range of technologies available to try—if you have the time and a little extra cash.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in