Marketing Innovation

This NFL Star Just Announced His Retirement With a Kingsford Ad on Twitter

Vince Wilfork is likely the first athlete to hang up the cleats with a sponsored tweet

The two-time Super Bowl champion went out in style on social media today. Kingsford/YouTube

By Christopher Heine

August 7, 2017

Vince Wilfork played 13 seasons in the National Football League. For a decade, he was a burrowing menace at defensive tackle with the New England Patriots, winning two Super Bowls while being named to five Pro Bowls.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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