Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
What better way to take a stand against disinformation than taking “headlines” seen online, printing them on fake magazine covers and placing them in a mock newsstand?
That’s the route the Columbia Journalism Review took in a project created by TBWA\Chiat\Day New York. The newsstand, which is located on a busy corner near Bryant Park in Manhattan, featured magazine covers with bombastic (and untrue) headlines that had previously gained momentum online.
Inside, CJR made a reader’s guide with tips on how to identify disinformation, such as questioning the source and looking for more information on the topic.
Representatives from the creative team, as well as CJR editor-in-chief Kyle Pope, were on-site to talk with folks about the project.