This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands

40% of workout warriors listen to the shows

Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the format’s ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.