This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud

Meet ‘Amanda Smith’ and ‘Alexa Rae’

The profiles collectively have more than 82,000 followers. Instagram

Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether established or aspiring, are vying for brand sponsorship deals.