This Grammy-Nominated Country Singer Is Using the Swarm App to Offer Sneak Peeks of Her Album

Kelsea Ballerini exchanges videos and song clips for check-ins

Kelsea Ballerini hopes to zero in on a young, tech-savvy audience. Kelsea Ballerini/Instagram

Hey, it’s summer, so ’tis the season for scavenger-hunt-styled marketing efforts. A new example is 23-year-old country singer Kelsea Ballerini, who was nominated for Best New Artist at the Grammy Awards this year.

@Chris_Heine Christopher Heine is a New York-based editor and writer.