This Fragrance Company Teamed With Social Influencers for This Widely Successful Whimsical Campaign

Viktor & Rolf worked with artists instead of using them as mouthpieces

It turns out, social media marketing doesn’t have to be same old, same old. More often than not, you scroll through social feeds or streams and see a celebrity or other popular user of the platform promoting an item by holding it or standing near it, with a bland smile and generic copy pasted into the photo’s description.