It turns out, social media marketing doesn’t have to be same old, same old. More often than not, you scroll through social feeds or streams and see a celebrity or other popular user of the platform promoting an item by holding it or standing near it, with a bland smile and generic copy pasted into the photo’s description.
Now, of course, not every sponsored post plays out like this. But a lot do. And where’s the fun in that?
Through a new campaign, which launched last September, Viktor & Rolf took its Flowerbomb fragrance brand into the 21st century.
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