Creative Convergence

This Company Came Up With a Score to Measure an Influencer’s Reach

It changes depending on the social platform

https://www.adweek.com/wp-content/uploads/2018/03/roi-influencer-gigi-CONTENT-2018.jpg — Based on the ROI Influencer Score, model Gigi Hadid was the top influencer in fashion.Alana O’Herlihy, Getty Images

March 6, 2018

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Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer.

Ann-Marie Alcántara

@itstheannmarie
annmarie.alcantara@adweek.com

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Creative Convergence

This Company Came Up With a Score to Measure an Influencer’s Reach

It changes depending on the social platform

Ann-Marie Alcántara

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Ann-Marie Alcántara