This Company Came Up With a Score to Measure an Influencer’s Reach

It changes depending on the social platform

Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in