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When someone appears to be doing OK on the outside, it can be easy to assume that they’re doing OK on the inside. But that’s not always the case, as this simple but effective campaign film for U.K. mental health nonprofit makes clear.
The digital spot, created by agency Recipe for the Campaign Against Living Miserably (CALM), features England rugby champion Joe Marler, who has opened up about its own depression and mental health struggles after previously hiding them, including from loved ones.
The
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