This Blockchain Ecommerce Platform Thinks It Can Take on Amazon and Major Retailers

Shoppers get to decide whom to share their data with

Shop is bringing ecommerce to the blockchain. Getty Images

Thanks to the ever-growing list of data breaches across retail companies and Facebook’s privacy crisis with data firm Cambridge Analytica, data and privacy issues are at the top of people’s minds both in and out of the retail industry. It’s a looming and necessary concern, especially as the European Union’s General Data Protection Regulation, or GDPR, is set to go into effect in May.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.