Marketing Innovation

This Agency Used a Weather Balloon to Fly Nike’s New Vapormax Shoe Into Space

Space150 pulled off the stunt in just a weekend for Air Max Day

The shoe flew about 117,550 feet above L.A. before the balloon exploded and it fell back to the California desert. Space150

By Marty Swant

March 27, 2017

Over the weekend, one agency gave Nike’s newest product a bit of extra air.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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