Marketing Innovation

This Agency Used a Weather Balloon to Fly Nike's New Vapormax Shoe Into Space

Space150 pulled off the stunt in just a weekend for Air Max Day

The shoe flew about 117,550 feet above L.A. before the balloon exploded and it fell back to the California desert.Space150
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By Marty Swant

March 27, 2017

Over the weekend, one agency gave Nike’s newest product a bit of extra air.

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Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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