This Agency Created a 'Panic Button' to Help Immigrants During Immigration Raids

Notifica from Huge debuts this weekend


For its most recent hackathon for good ideas, one agency was also looking for good causes.

This weekend at the South by Southwest Interactive tech festival in Austin, Texas, New York-based Huge will debut an app for iOS and Android that aims to help undocumented immigrants notify friends, family and employers if they are ever detained by U.S. Immigration and Customs Enforcement agents. The goal, according to Huge engineer Natalia Margolis, is to help people act quickly during a terrifying and uncertain situation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in