Think With Google Sheds Light on Rising Retail Categories

Business can use it to inform decisions during the Covid-19 crisis

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Think With Google has a new rising retail categories tool to help businesses understand the types of products people are search for the most during the coronavirus pandemic.

The tool provides a look at the fastest-growing product-related categories in Google Search, locations where those categories are growing (on a national and state level) and queries associated with them.

The rising retail categories tool, with metrics that are updated daily, will be widely available in the U.S. starting Thursday and will go global in the coming weeks.

Product manager Pallavi Naresh said in a blog post, “Since Covid-19 began, we’ve heard from our retail and brand manufacturing partners that they are hungry for more insights on how consumer interests are changing, given dynamic fluctuations in consumer demand.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in