Think of Food Nutrition Labels. Now, There's Audience Data Labeling

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Last fall, I reported briefly on an industry initiative related to “data labeling” a bid to provide transparency of data sourcing for audience data used in digital and mobile marketing. DataLabel.org is an initiative of the Interactive Advertising Bureau (IAB) and the IAB Tech Lab. (At the time of inception, the Data & Marketing Association now the Data Marketing Analytics division of the Association of National Advertisers was also at the table.)

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