Under a new, widespread campaign with H&R Block, theSkimm will launch a tax calendar, voice activations and videos to help millennial women navigate tax season. Skimm Money: Taxes launches today and runs until filing day on April 15.
The media company, which started as a newsletter in 2012, has grown to include 7 million subscribers, 30,000 ambassadors (or Skimm’bassadors) and has an audience that is 80 percent female.
“Tax season is going to be fun this year,” said Kaitlyn Jankowski, vp, marketing, theSkimm.
This marks another campaign in which theSkimm has partnered with a brand to produce widespread content that’s timed to a certain part of its audience’s life.
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