Super Bowl Commercials

These Were the Most Popular Super Bowl Brands on Social Media

Budweiser led the way, according to a Salesforce analysis

A Budweiser ad features the cast of medieval “Dilly Dilly.” — Budweiser called out other beer brands for using corn syrup, much to the consternation of the National Corn Growers Association.Bud Light

If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game’s big winner.

Using its Einstein Vision image-recognition software and other tools for tracking social-media sentiment, Salesforce analyzed the Big Game’s top trends and brands.

The upshot: Bud Light was the most-mentioned brand in posts related to the Super Bowl, with about 22,500 mentions. In second place was Pepsi, with 17,800 mentions, followed by Budweiser, with 12,800 mentions, and Doritos, with 10,000.

The trends were similar to what Salesforce observed during the first half of the game.