These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience

From ecommerce to finding new users

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In two weeks, a big global wireless carrier is partnering with an unnamed credit card company as part of a Black Friday campaign that merges its CRM data with transactional stats about what people buy. The pool of data will then be matched up with a marketing cloud’s database of 400 million people to find folks who are in the market for a new phone.

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