These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most

Last year was an exciting one for performance marketers, in part because they got hyped about what scared so many professionals during the pandemic: accountability. Measurable results proved their ideas worked, and worked well. So, there’s perhaps no better year for Adweek’s Performance Marketing Awards to debut than in 2021. These 24 honorees represent a discipline that rewards tracking customer journeys to clicks, leads and sales. Performance marketing was gaining in prominence long before the pandemic toppled “the way we’ve always done it” organizational mindsets, but when widespread lockdowns forced many people to work from home, it escalated marketing model changes.