With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week.
Exclusive data from Socialbakers tracked video activity across all of the Fashion Week designers' pages to see which posts people interacted with most. The upshot: High-quality video that shows off runway shows beats behind-the-scenes sneak peeks.
The social vendor counted the number of videos uploaded between Feb. 11 and Feb. 18 (this Friday is technically the event's final day, but the data is still fairly comprehensive) and then gave each brand an interaction score based on the number of Likes, comments and shares on videos.
The designers posted a total of 55 videos to their pages in the past week—89 percent of which were uploaded directly from Facebook.
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