Performance Marketing

These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes

Lesson: show more runway, less backstage

By Lauren Johnson

February 19, 2015

With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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