These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

U.K. out-of-home campaign combines online and physical data

McDonald's is monitoring traffic via Google. Grand Visual

Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.