Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.
In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we’ll see an even more marked shift in how we deal with data, from stricter guidelines outlining how marketers can access it to a greater dependency on the devices we use to make sense of it.