Ad Tech

These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google's Data Dominance

Creating a common cookie to compete

By working together, ad-tech players think they can compete with Facebook and Google.Sources: Getty Images
Headshot of Lauren Johnson
By Lauren Johnson

May 4, 2017

A trio of ad-tech companies—AppNexus, MediaMath and LiveRamp—have founded a new consortium tasked with creating standards for programmatic advertising in hopes of taking on Facebook and Google’s walled gardens.

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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