These 5 Technology Trends Dominated Discussions at Advertising Week

AI, transparency and measurement were the event's hot topics

Solving tough issues in digital advertising was a huge talking point at Advertising Week. Getty Images

In recent years, marketers have played up new emerging technology like virtual reality, augmented reality and artificial intelligence during Advertising Week. While those topics are still a growing area of focus for marketers, this year’s chatter shifted to focus more on solving tougher issues in digital advertising like transparency, measurement and fraud.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
@martyswant Marty Swant is a former technology staff writer for Adweek.