In recent years, marketers have played up new emerging technology like virtual reality, augmented reality and artificial intelligence during Advertising Week. While those topics are still a growing area of focus for marketers, this year’s chatter shifted to focus more on solving tougher issues in digital advertising like transparency, measurement and fraud.
Over the past year or so, marketers have increasingly demanded solid proof from partners and agencies that their digital ads are working and insights that can fuel future decisions and that theme was prevalent at Advertising Week.
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